Author: Cate Dempsey

  Customer Relationship Management (CRM) is not just about technology, it’s about people, processes and change. In order for your Act! CRM solution to be a success, it is vital that you assign a CRM Champion. The CRM champion’s role is to oversee the implementation and deployed use of the CRM across the business to […]

Starting with Windows Vista back in 2007, Microsoft introduced limitations to the User Control Access (UAC) so that only applications with administrator privileges could access important parts of Windows. These limitations may result in the message “Administrator level access is require to activate this product” when registering Act!. This message is quite common with Windows […]

  Let’s face it, sometimes there just aren’t enough hours in the day. You have a to-do list a mile long, you’re juggling multiple calendars, and struggle keeping on top of it all. More time is spent figuring out what needs to be done than is spent actually doing it. Keep reading to learn the […]

  Business is booming. You’re in cycle with an impressive number of customers and prospects, and you manage to keep them all quite happy. But, what if you could achieve even greater success without working harder? Even better, what if you could be more productive, while actually working less? It requires a lot of effort […]

  Act! has been one of the most popular CRMs for over 28 years because it’s easy to learn and use. Whether you’ve just started using Act! or are a long time user, you know that Act! can transform the way you work – even if you just use the basics. Beyond lookups, mail merging and […]

  The new Act! version 18 delivers a host of compatibility and productivity enhancements including new Act! emarketing administrative features and major improvements for Act! Premium for Web. Act! will keep you compatible with the latest business productivity tools like Microsoft Windows® 10, Office 2016 and browsers such as Chrome and Internet Explorer 11. Act! Premium for Web users will experience […]

Email marketing can be a very effective way to stay ‘front of mind’ with your customers but before investing time and resources into creating an email campaign there are several elements to consider. You need to design and create effective content, calls to action and landing pages and make sure that it looks good in […]

Even in this world of social media, email marketing is still an essential tool for business with 59% of B2B marketers believing that it is the most effective channel for generating revenue[1]. The process of implementing an email marketing campaign may seem a little daunting however once you get your strategy and process right, email marketing […]

If you use a CRM database, it’s highly likely that it will contain some degree of ‘dirty data’. Signs of dirty data are duplicate records, invalid email addresses, empty fields, out-of-date information, mistakes in spelling, punctuation and formatting. It might not seem like a big problem however dirty data can cause significant losses to your […]