About Fitstyler
Fitstyler provide bootcamps and group fitness style training with benefits ranging from weight loss, increased cardio fitness, increased strength, more energy, improved posture and injury prevention. They make it easy to look good and feel great, just by showing individuals simple changes they can make in diet and exercise. Fitstyler strive to have a positive influence on the current rates of obesity and diabetes through changing people’s belief systems that exercise and good health is achievable.
The Challenge
Existing Act! users, Fitstyler needed an email service that would enable them to easily manage their marketing communications. They wanted something that was easy to use and provide insights into the results of their e-marketing efforts.
"We wanted to find an email service provider that would minimise the number of applications we were using for our marketing needs and that would give us greater control over our customer management system, Act!", explains Fitstyler Business Partner Anthony McMahon.
The Solution
Act!'s in-built e-marketing program was the perfect fit. Because of its seamless integration with Act!, Fitstyler were able to create, send and better manage their emarketing. Additionally, the reporting tools enable them to follow up with prospects, as well as extend their clientele base. Act's emarketing provides an "easy-to-use newsletter distribution system, a reporting tool to show detailed analytics and the ability to create a hot list of our most interested prospects.”
The Results
Fityler now does a regular newsletter distribution that keeps them front-of-mind when it comes to their contact's health and exercise. The 'Forward to a Friend' tool has become one of the effective ways Fitstyler have been able to reach out to new people that have indicated an interest in health and fitness.
Through Act! emarketing reporting tools, Fitstyler are able to target email recipients depending on their interactions with their newsletters. “Ultimately, Act! has allowed us to keep in contact with potential clients and monitor their interest which has lead to a 12% increase in sales specifically through targeting those people generated by our customised hot lists.”
