COVID-19 has highlighted the importance and value of customers. In this unprecedented climate, it's vital that businesses develop and maintain strong relationships with their customers. Act! CRM is proving to be an essential and affordable tool to enable small and medium-sized businesses to achieve this.

Getting organised with the right technology will provide you with the best chance of creating a successful business. Regardless of what industry you are in, or how many employees you have, these four systems will dramatically improve the day-to-day work life for you and your team.

There are many reasons why a company uses Excel over a CRM. It’s cheap, easy to use, something that most people are familiar with and most people think it can do the job.

The main goal of any CRM is to improve business relationships in order to sustain and grow your business. By integrating your CRM with Marketing Automation, SMBs can leverage off the many benefits of automating a marketing strategy. 

Marketing automation is a powerful tool for increasing the revenue of your small business. By working behind the scenes, marketing automation software will help you grow your business at a minimal cost, and most importantly, with significantly reduced effort on your part.

Integrating social media into your CRM gives you a fast, simple way to help you understand who your customers are and what’s important to them. You can build greater relationships with your customers that can drive sales and increase your revenue. Additionally, the more connected you are with your customers, the more loyal they will be to your brand.

Is your CRM just a place to store your contacts or the most valuable tool in your business? As a small business investing in CRM software, you want to see a return for your dollar. Find out how you can use CRM to reshape the way your business operates and make it the most valuable asset in your business.

Many small businesses invest their time, money, and resources into adopting a new CRM system only to realise 6 months later that it’s not being used as intended. With reports showing that CRM can improve a team’s productivity by 50%, how do you as a business owner get these results?

Are you using paper-based systems, spreadsheets or Microsoft® Outlook® to manage your business relationships? If yes, then you are probably spending too much time searching for information. Searching for information wastes time and will make it appear like you don’t value your customers.

Customer Relationship Management is about people and processes. In order for your Act! CRM solution to be a success, it is vital that you assign a CRM Champion to oversee the implementation and deployed use of the CRM across the business to ensure its success.